St. Regis Hotels & Resorts will open its first hotel in the United Kingdom in 2023.
To bring the brand to Mayfair, London, parent firm Marriott International has struck a management agreement with Cola Holdings and The Westbury Hotel Limited.
The former Westbury Mayfair Hotel, on Bond Street and Conduit Street, will undergo a £90 million redevelopment and transformation, which will include the addition of an eighth floor, a rear extension to create enhanced public areas, and renovations to the building’s façade and the drop-off area outside the main entrance.
The St. Regis London will have 196 rooms and suites, as well as a namesake restaurant, a speakeasy jazz bar, a fitness center, and a spa when it opens. The iconic Polo Bar, which was initially constructed for the Phipps family of America, who were passionate polo players and creators of the Westbury Hotel in New York and London, will be retained, and guests will be able to experience a local spin on the St. Regis’ signature cocktail, the Bloody Mary.
“This is a pivotal moment for St. Regis Hotels & Resorts as we bring this cherished brand to the United Kingdom,” vice president and global brand leader of St. Regis Hotels & Resorts, George Fleck said.
“St. Regis offers an exquisite experience inspired by the exceptional private retreats of its founding family, the Astors, whose commitment to excellence, sophisticated style, and passion for innovation continue to define the guest experience today.
“We are delighted to bring the brand’s timeless legacy, cherished traditions and bespoke service to one of the finest addresses in London, and look forward to becoming the city’s most glamorous destination for locals and travellers alike.”
Marriott Worldwide’s vice president of international hotel development, Paul Thomas, added: “We are delighted to celebrate the signing of The St. Regis London with Cola Holdings and The Westbury Hotel Limited.
“London is a highly sought-after market for luxury travellers and this landmark signing underscores our commitment to growing Marriott International’s dynamic portfolio in strategic destinations.”
Marriott International now manages 16 locations in Europe, the Middle East, and Africa under the St. Regis brand.
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