Play, an Icelandic low-cost carrier, launched operations to the United States, with its first trip from London Stansted to Boston.
At 11:35 a.m. 11th May, the jet took off on the first of four weekly trips to Boston Logan International Airport via Reykjavik, with a total flight length of 11 hours.
Play began conducting transatlantic flights to Baltimore/Washington International Thurgood Marshall Airport this month, and will begin flying to New York Stewart International Airport in June.
According to the airline, the launch of transatlantic flights resulted in a 54 percent increase in passengers in April compared to March, and the spring and summer seasons are expected to be busy.
Play’s chief executive, Birgir Jónsson, said: “Around the world, tourists and holidaymakers are fuelling an international travel comeback.
“Expanding our flights to Boston today will support European travellers looking for budget-friendly access to the north east states, allowing them to pay less for their flights and more on the fun activities and excursions that make the trip memorable.
“As we continue to grow our presence in the US, we look forward to providing travellers with a no frills approach to travel, where they can expect reliable yet affordable service from Play.”
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