To establish “several” hotels and eateries in Thailand, Nobu Hospitality has struck an exclusive development agreement with integrated lifestyle real estate giant Assets World Corp Public Company Limited (AWC).
The partnership’s initial phase will entail the opening of a Nobu restaurant and hotel in Bangkok.
The rooftop and top level of the mixed-use Empire Tower in the city’s center will be home to Nobu Restaurant Empire Tower.
The restaurant will have sweeping views of the Chao Phraya River and the skyline of Bangkok.
According to a statement from Nobu Hospitality, the location of the upcoming Nobu Hotel in Bangkok will be a “completely unique and distinct programme and experience”.
It was also mentioned that Nobu and AWC are “exploring further development locations in Thailand’s most compelling destinations”.
Trevor Horwell, the chief executive of Nobu Hospitality, said: “It is an honour to be partnering with the visionary Wallapa Traisorat and the powerbase that she has carefully built with Asset World Corp Public Company Limited.
“Our strategy is to work with regional development partners in Asia who embrace our unique business model and share the same passion for luxury and high-quality products. With Wallapa Traisorat and AWC, we have a dynamic relationship and partnership built on the foundations of trust and respect, with a vision to enact an exciting and differentiated hospitality offering.
“We are excited to move forward with the first phase of this partnership in Bangkok whilst carefully planning further developments together.”
Wallapa Traisorat, chief executive and president of AWC, added: “It is our great pleasure and honour to sign the development agreement for an exclusive collaboration to develop multiple Nobu Hotels and Restaurants in Thailand.
“The parties are exploring further development locations in Thailand’s most compelling destinations. We are delighted to continue our long-term partnership with Nobu Hospitality on this exciting project at the best location in Bangkok.
“With Nobu’s iconic brand, F&B expertise, lifestyle hospitality experience and massive recognition of Chef Nobu Matsuhisa, together with many of the world’s best awards…we believe this collaboration will create a unique luxurious F&B lifestyle hospitality destination for Thailand tourism industry that will attract travellers from around the world.”
The 30th hotel operated by Nobu Hospitality officially opened recently in Mexico at the Nobu Hotel Tulum.
200 guest rooms and suites, including 12 villas, a beachfront Nobu restaurant, sizable conference rooms with outdoor spaces for weddings and other special occasions, a state-of-the-art fitness center, and a spa are all included in the property.
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