Lufthansa will introduce seven different walled seat types, each with individual heaters and some with minibars, on their redesigned Allegris Business Class concept in order to cater to a larger range of contemporary travelers.
To reflect how the demographic of business class passengers has changed, design firm Pearson Lloyd, which worked with Lufthansa on its previous business seat and A350 economy, has created a “experience-focused” cabin.
This year, it will be implemented on long-haul planes, catering to a variety of travelers, including creatives and freelancers who take use of their capacity to work remotely as well as more conventionally formal “briefcase” clientele.
Some passengers in Lufthansa Business Class will have their own suite with sliding doors for the first time.
Front row passengers can benefit from this increased personal space, up to 27-inch displays, and usage of their own closet and minibar. Together traveling Business Class passengers can link two suites.
Depending on whether they want a seat with a baby bassinet, an extra-long 2.2 meter bed, or a double seat in which the center console can be folded to provide a reclining area for two, passengers can pick from six more walled off seat options.
Each seat features a high resolution 4K screen, wireless charging, noise-canceling headphones, and Bluetooth connectivity. It can be transformed into a bed that is at least two meters long.
With a tablet-sized control unit that also controls the lights and entertainment, travelers can also adjust their own temperature.
The renovation is a part of a €2.5 billion commitment by Lufthansa to enhance its offerings through 2025.
Six prototype layouts were tested, and individual passenger interviews were a part of the Allegris project research. The outcome has been dubbed “a template for the future of all business travel” by the airline.
“The major innovation from our perspective is choice for the consumer. This concept moves away from a strictly modular single element repeated across the cabin and responds more to the individual and varied needs we see in passengers flying day to day,” said Luke Pearson, director of Pearson Lloyd.
“It allows a passenger to fly while working, private and isolated, or to relax and talk to a colleague in a different seat configuration. It delivers choice beyond simply opting to use a feature or not.
“The cabin thus becomes a dynamic space created by the layout, not just a space filled by repeating rows of seats.”
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