Iberia has released further information on its post-pandemic recovery strategies. It has mentioned that this summer, it wants to concentrate primarily on extending its services to South America. Although it has announced plans to increase flights to the US and Europe, it believes that there is the most room for expansion in the Latin American air travel sectors.
Over the summer, the airline intends to offer more flights to South America than ever before, exceeding the number of flights it offered in 2019. It has disclosed that this expansion has been powered by a significant increase in post-pandemic travel demand, and it plans to beat 2019 figures in every category this year.
The main focus of the airline’s expansion goals is to increase the number of flights to its 16 Latin American destinations. Iberia intends to concentrate on this expansion from March 25 to October 28. This is the summer season. The airline has successfully restored its entire route network as at the time of the growth plans. It is in a position where it can once more start extending its activities now that all of its operations that were hampered by the epidemic are back in place.
It discovers that it flies mostly to Latin America’s neglected markets. Knowing this, airline executives made the decision to concentrate the majority of the airline’s expansion in the area. Iberia will start introducing marketing initiatives and sponsorship plans in the Latin American regions it serves, while enhancing public relations wherever it can to increase its visibility and let travelers know about its services. Mara Jess López-Solás, Director of Commercial, Network, and Alliances at Iberia, discussed how Latin America is a key component of the airline’s recovery and expansion strategy, saying: “Latin America and the Caribbean have always been at the centre of our strategy, but this year we will go further to increase our presence in markets such as Argentina, Colombia, Mexico, and Peru, strengthen our leadership on routes between Latin America and Europe and, at the same time, support the role of Madrid’s airport as a bridge between both regions,”
Iberia has developed a number of strategies to increase its influence throughout Latin America as it recovers from the pandemic. In the end, it has decided to concentrate on boosting the number of weekly flights it operates to current locations. The airline will operate about 280 flights per week this summer to 18 airports in 16 different Latin American nations. The airline raised a number of its flight frequencies to these locations last year, and it intends to do the same this year.
The number of flights to Bogotá, Colombia, will grow from 14 to 18 times per week, and flights to Lima, Peru, will jump from seven to ten times per week. Throughout the airline’s pandemic recovery, both locations have proven to be profitable. The airline has planned to increase capacity at these two airports since last year, so these locations will be its main priority for growth in the area. Iberia revealed plans to increase flight frequencies to these places this summer in December of last year. The final months of 2023 will see the majority of the additional development into other cities in the area.
Book by: Dec 31st 2023
Book by: Dec 31st 2023
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