Hamleys, the best toy store in the world, is being introduced by Qatar Duty Free (QDF) to bring magic to Hamad International Airport (HIA). A world where fairy tales come true and a child’s imagination can run wild is open to families and children. HIA’s Hamleys store offers a large selection of toys, unique goods, and a fantastic experience. It also contains a variety of products from well-known companies like Barbie and LOL dolls in addition to all the traditional family favorites. The shop will also provide a variety of Hamley’s unique goods, known for their high quality and including the well-known bears.
The store’s colorful red and white décor symbolizes the fictional world of Hamleys as well as the brand’s distinctive joy, festivity, magic, and theater.
A marching band, a clown magician, a balloon twister booth, and a photo booth were just a few of the fun things that were present for the official opening of the Hamleys store at Hamad International Airport. Additionally, attendees received gift bags filled with the store’s top sellers and were given branded Hamleys cookies to enjoy. Passengers entering the store were met by the well-known Hamley bear and his companion Hattie Bear, who invited them to tour the amazing and energetic store.
Thabet Musleh, vice president of Qatar Duty Free, said: “We are delighted to open the first Hamleys store alongside an extensive selection of launches coming soon at Hamad International Airport. At Qatar Duty Free, we always focus on brands that offer our passengers a unique and exciting experience; and we look forward to welcoming families and children to build lasting memories of fun and joy at Hamleys; a globally recognised name and a welcomed addition to the World’s Best Airport.”
Mr. Sumeet Yadav, CEO at Hamleys, said: “Hamleys has always been about offering magical experiences. In everything we do, we hope for only one reward – a child’s smile. And what better way to gift families unforgettable memories than at the Qatar Duty Free that’s bustling with celebration at the cusp of the FIFA World Cup. Finding the perfect toy under the tree is now extra special with our updated store concept, designed to be perfectly insta-worthy. Presenting an atmosphere of interaction for young minds, this store includes Hamleys Room Of Wonders and new periscopes that’s sure to transport consumers to every part of the Hamleys universe.”
Today, Hamleys is more than just a toy shop; it’s a toy emporium where kids can connect with and play with their favorite toys while also marveling at the more than 20,000 items on display.
In collaboration with Qatar Duty Free, Qatar’s Hamad International Airport is constantly searching for exclusive retail, hospitality, and lifestyle experiences to meet the needs of its millions of visitors. This presents a special chance for brands and companies to engage with a truly global audience. By combining art collections, lush landscaping, and modern retail and dining ideas with other leisure attractions and services under one enormous world-class terminal, the HIA expansion will also further improve the multi-dimensional offers of the five-star airport.
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